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Source: New York Times

Pizza Is Partisan, and Advertisers Are Still Adjusting

Tuesday 07:02 GMT

These situations, said Norm Johnston, global chief digital officer for Mindshare, are a reminder that for companies today “there is nowhere to hide.”. “In an age where everything can be politicized,” he said, “it may be impossible for brands to not take a position on core values.”

A year after the presidential election, a range of advertisers are learning that it doesn’t take much — sometimes just a single Twitter post — to land them in the middle of a social media firestorm that splits along party lines.


“Four hostile newspapers are more to be feared than a thousand bayonets...” ― Napoléon Bonaparte