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Source: Common Domain

Levi Strauss & Co. IPO: 5 things to know about the iconic jeans company

Today 08:05 GMT

Levi Strauss & Co. began as a dry goods business in San Francisco in 1853, invented blue jeans 20 years after that, and now, nearly 150 years later, has filed for its second initial public offering.

It owns the Dockers brand, which the company says helped to drive the 1990s trend toward “Casual Fridays,” and the Signature by Levi Strauss & Co. and Denizen brands, which are priced affordably.

1 Article
Source: Common Domain

5 things to know about Levi Strauss & Co. before it goes public

Monday 16:20 GMT

Levi Strauss & Co. began as a dry goods business in San Francisco in 1853, invented blue jeans 20 years after that, and now, nearly 150 years later, has filed for its second initial public offering.

It owns the Dockers brand, which the company says helped to drive the 1990s trend towards “Casual Fridays,” and the Signature by Levi Strauss & Co. and Denizen brands, which are priced affordably.


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