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The Morning Risk Report: Amazon’s HQ2 Reversal Highlights Risks of Public Perception in Site Selection

Today 03:19 GMT

Amazon’s decision to cancel plans for a new headquarters in New York highlights, on a grand scale, one of the biggest risks companies face when planning ambitious expansions: shifting public sentiment.

Despite polls that indicated support for the campus in Long Island City, Queens, Amazon faced backlash from local officials and community groups after the plans were announced in November—indicating that the company may have miscalculated and mismanaged the potential risks in the process, according to experts.


“Four hostile newspapers are more to be feared than a thousand bayonets...” ― Napoléon Bonaparte