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Source: NBC News

Online retail executives are showing brick-and-mortars how to crush it

Wednesday 18:11 GMT

Even as brick-and-mortar retailers are hoping the same e-commerce competition that eroded their dominance can save them in a new digitally driven retail landscape, analysts caution that they need to be realistic about the limits of this strategy — and about their own slow response in adapting to a new retail landscape.

“As much as this is about bringing in talent, it’s about bringing in people who think differently about retail in general and know how to address the needs of today’s digitally savvy retail consumer,” he said.


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