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Source: The Guradian

Carlsberg’s honest new ad campaign leaves a funny aftertaste

Sunday 20:53 GMT

“Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand,” it boasts on its website. “The value of brand honesty to consumers is more powerful than ever,” James Joice of Fold7 (one of Carlsberg’s “agency partners”) is quoted as saying.

I hope, for Carlsberg’s sake, that the public isn’t losing its taste for understatement as well as for Satan’s rancid piss, because that’s a fairly slight claim.

“Four hostile newspapers are more to be feared than a thousand bayonets...” ― Napoléon Bonaparte