New Goldman Sachs Fund Will Track Paul Tudor Jones’s Feel-Good Companies

The spiritual guru Deepak Chopra had just finished teaching a class about ethics in business at Columbia Business School when he called the billionaire investor Paul Tudor Jones II in the fall of 2012.

On Wednesday, Goldman Sachs will jump into the social impact investing world, using Mr. Jones’s metrics to build a new exchange-traded fund. The fund is a feel-good selection of Russell 1000 companies, tracking the top 50 percent of those in each industry based on Just Capital’s publicly available model, which scores businesses using a complex formula related to workers, customers, products, environment, jobs, communities and management.

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