Ad-Tech Firm OpenX Pledges to Invest $25 Million in Ad-Quality Initiatives

OpenX, an independent ad exchange and supply-side platform that helps publishers sell advertising programmatically, says it plans to increase investment in its ad quality initiatives to around $25 million this year.

The company believes its investment in ad quality is one of the reasons its revenue was up 20% in its fourth quarter, at a time when some rival ad-tech firms had a challenging year. The ad-tech sector has faced headwinds brought by heightened scrutiny from marketers over their online ad spending, new technologies such as header bidding and Google and Facebook’s continued dominance of the online ad market.

“Four hostile newspapers are more to be feared than a thousand bayonets...” ― Napoléon Bonaparte