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U.S. snowboarding golds spark jacket sales

Sports e-commerce company Fanatics said that sales of a $300 Nike Inc Team USA jacket have spiked following United States’ Chloe Kim and Shaun White winning gold medals, making jackets its highest grossing Olympics category.

The spacesuit inspired $800 Burton jackets similar to uniforms that the U.S. snowboard team competed in are also out of stock for both men and women on the Burton website. “As soon as White’s performance happened on the half pipe, we saw the immediate demand come in for snowboarding,” Jack Boyle, co-president of Fanatics direct-to-consumer business, told Reuters.

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