Ad that fooled Amazon device cleared

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Thursday 09:01 GMT

A television ad for Amazon's Echo Dot smart speaker that caused a viewer's device to try to order cat food has been cleared by a UK regulator.

In this case, the ad did cause the device to initiate an order for cat food, and the user cancelled the order personally. However, ASA said that Amazon had programmed Alexa to automatically cancel any orders that had not been actively confirmed by the customer.

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The Guardian -
Hey Alexa, is it true a TV advert made Amazon Echo order cat food?

An Amazon Echo owner has tried to get a television advertising campaign for the smart speaker banned after the Alexa virtual assistant attempted to order cat food when it heard its name on an ad.

Amazon confirmed that the complainant’s device did place an order for the cat food but it had been cancelled by the customer. A viewer lodged a complaint with the Advertising Standards Authority (ASA), saying that the ad was irresponsible because it caused their Echo Dot to order cat food.

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