Apple Music may finally have the muscle to knock off Spotify

Apple is turning up the volume on Apple Music, the streaming subscription that comes loaded on its devices, including the new HomePod smart speaker.

Streaming now accounts for 62 percent of music revenue in the U.S., according to the Recording Industry Association of America, thanks to Apple Music and Spotify, as well as less popular services from Pandora, Amazon and YouTube. A powerful Apple Music would allow the tech giant to hold more sway over record labels or even raise prices to customers who’ve become hooked on the service.

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