Tesla bets on Model Y for main street appeal

Investors now want to see if that sex appeal drives more sales across the models without cannibalizing orders and whether Tesla can overcome its well-publicized production issues to meet demand for yet another new model.

He is now keeping more of the stores open, but is raising prices on vehicles other than the Model 3. A few weeks ago, Tesla announced a $35,000 base Model 3.. The big question now is whether the higher margin Model Y crossover SUV is sexy enough to generate massive deposits.

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