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Punchy and the Kool-Aid man: study shows how big tobacco marketed kids' drinks

Tobacco companies used their advertising skills to help market sugary drinks to kids – even inventing the single-serving juice box, according to a new study that looked at previously sealed documents.

The study traces how tobacco companies shifted focus as tobacco came under increasing regulatory scrutiny in the ’60s and ’70s, directing their marketing efforts instead to beverages that would eventually become staples among American kids.


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