CMO Today: It’s Almost Galentine’s Day; Brands Escalate Battles Over 5G and Corn Syrup

If the brewers’ week-old contest over corn syrup already feels like a slog, brace yourself for the real qaugmire ahead: the marketing of 5G.

MillerCoors continued to frame Bud Light’s attack on brewing with corn syrup as an attack on farmers, getting Grammy nominees Brothers Osborne to toast farmers with Coors Light before the show last night and planning a “National Toast to Farmers” on Friday. [Ad Age] . Overwatch League, in which teams play each other in the video game “Overwatch,” signed Coca-Cola to a multi-year deal as its official global non-alcoholic beverage sponsor ahead of its new season starting Thursday.

“Four hostile newspapers are more to be feared than a thousand bayonets...” ― Napoléon Bonaparte